South Africa’s food scene is constantly evolving, but every so often a new product arrives that changes the game completely. That product is Pinsa Romana—an authentic Roman flatbread that has taken Europe by storm and is now making its mark locally.
And now, for the first time, exclusive vendor opportunities are open for passionate food entrepreneurs who want to bring Pinsa to local markets across South Africa.
What Exactly Is Pinsa Romana?
Pinsa is not pizza—it’s the evolution of pizza. Originating in Rome, this specialty is crafted from a blend of wheat, rice, and soy flours, combined with a sourdough starter, then allowed to ferment slowly for 24 hours.
The result is a base that is:
- Crisp on the outside
- Soft inside
- Easier to digest than traditional pizza
- Lower in gluten, fat, and sugar.
Unlike heavy doughs, Pinsa delivers flavour and indulgence without the guilt. Customers notice the difference at first bite.
The South African Pinsa Story
Pinsa’s journey to South Africa has a face and a name: Christian Wilderer, who became the country’s first certified Master Pinsaiolo after training in Rome. Christian’s dedication to craft and authenticity laid the foundation for a new movement.
In partnership with Core Catering Supplies, Wilderer launched South Africa’s first Pinsa Connection franchise in Woodstock, Cape Town. This partnership makes authentic Pinsa bases available to restaurants, chefs, caterers, and now—independent vendors who want to stand out at markets.
Why You Should Apply to Become a Pinsa Vendor
1. A Unique Product in a Saturated Market
Markets are filled with pizza, burgers, and street food—but Pinsa immediately sets your stall apart. It is something new, something authentic, and something that gets people curious.
2. Low Prep, High Return
As a vendor, you won’t need to master dough-making. We supply you with artisan-crafted Pinsa bases—ready to bake. That means less time prepping, more time selling.
3. Customer Demand for Healthier Choices
Consumers are increasingly drawn to food that is indulgent yet lighter and easier to digest. Pinsa is exactly that—making it an easy sell to health-conscious marketgoers.
4. Exclusive Territory
By becoming a vendor, you’ll secure exclusive rights to sell Pinsa at your chosen market, giving you a competitive edge.
5. Premium Brand Association
The product comes with the credibility of the Pinsa Connection—backed by the expertise of Christian Wilderer and the supply partnership with Core Catering Supplies.
The Difference Between Pinsa and Pizza
| Aspect | Pinsa Romana | Traditional Pizza |
|---|---|---|
| Fermentation | 24 hours | 2–12 hours |
| Flour Blend | Wheat, rice, soy + sourdough | White flour, often enriched |
| Digestibility | Light, airy, low gluten | Heavier, higher gluten |
| Texture | Crispy edge, soft center | Chewy or dense |
| Health Profile | Lower in calories, fat, sugar | Higher fat and calorie load |
| Nutritional Value | Lower in gluten, fat and calories; more digestible due to natural fermentation | Higher in gluten and carbs; heavier on digestion |
This is why Pinsa is called the evolution of pizza—it keeps all the joy but makes it lighter, more flavourful, and easier on the body.
Your Role as a Vendor
As an exclusive Pinsa vendor, your responsibilities are simple:
- Bake and serve the bases provided.
- Manage your stall or food truck, adding your own toppings and flair.
- Deliver consistent quality to customers, ensuring every bite represents the authenticity of Roman tradition.
What you get in return:
- A head-turning product that practically sells itself.
- Exclusivity at your chosen market, so you own the category.
- A trusted supply chain through the Pinsa Connection.
- High-margin potential, since Pinsa can be priced as a premium street food.
Why Now Is the Right Time
The South African food market is hungry for something different. Pinsa brings novelty, health-conscious appeal, and authenticity in one package. Early vendors who secure exclusivity at popular markets will have first-mover advantage—ensuring loyal customers and high visibility.
How to Apply
- Complete the Vendor Application Form Below
Share details about your stall, your target market, and your food background. - Approval and Exclusivity Confirmation
Once reviewed, you’ll receive confirmation of your exclusivity at your chosen market. - Receive Your Bases
Chilled or frozen, in packs of 12, ready to bake and sell. - Launch Your Stall
Start selling, build your reputation, and become the go-to Pinsa vendor in your area.
Final Bite
Pinsa isn’t just another food trend. It’s a culinary evolution—a product with history, authenticity, and a future in South Africa’s vibrant food scene.
With Christian Wilderer’s expertise, Wilderer & Core Catering’s support, and your entrepreneurial drive, you have the chance to be part of something exciting.
Apply today to become an exclusive Pinsa vendor at your local market.
Bring something new. Bring something authentic. Bring Pinsa Romana.
Exclusive Pinsa Vendor Application
Apply to become an exclusive Pinsa vendor at your chosen market.