Pinsa has been taking the world by storm — a lighter, crispier, and healthier alternative to traditional pizza. While many South Africans are only beginning to discover this artisanal flatbread, Wilderer is proud to be at the forefront of introducing it to the local market.
Through a pioneering partnership between Core Catering and Wilderer Restaurants, authentic Pinsa Romana has been made available not only to diners but also to the wider trade. Together, they opened Pinsa Connection in Woodstock, South Africa’s first dedicated Pinsa eatery, giving food lovers the chance to experience true Roman-style flatbreads.
With extensive training in Rome, Christian Wilderer became the first certified Master Pinsaiolo in South Africa and has since introduced not only authentic Pinsa Romana to the Cape, but also innovative creations such as Pinsetta and Pinsa Smiles.
Most importantly, Wilderer is the first to supply Pinsa bases commercially to the South African trade, making it possible for restaurants, cafés, and caterers to share this culinary revolution with their customers.
What is Pinsa Romana?
Pinsa Romana is an artisanal flatbread that originated in Rome, Italy. Unlike pizza, Pinsa uses a blend of wheat, soy, and rice flour, fermented for up to 24 hours, resulting in a lighter, crispier, and more digestible base. The word “Pinsa” comes from the Latin “pinsere,” meaning to stretch or press — perfectly describing its hand-crafted preparation.
Meet South Africa’s First Master Pinsaiolo
We are proud to celebrate Christian Wilderer as South Africa’s first certified Master Pinsaiolo. After training in Rome under Italian masters, Christian brought the authentic art of Pinsa-making home, introducing South Africans to this healthier, flavourful alternative to traditional pizza.
A South African First: Pinsa for Trade
Wilderer was the first to produce and supply authentic Pinsa bases commercially to the South African trade — a true milestone in local food innovation. For the first time, cafés, restaurants, caterers, and delis can serve their customers genuine, ready-to-bake Roman-style Pinsa, freshly prepared in our kitchens.
Partner with Pinsa Connection today and bring the taste of authentic Italy straight to your menu.
Beyond Pinsa: Innovation with Pinsetta and Pinsa Smiles
Innovation is at the heart of Wilderer’s food journey. Building on the popularity of Pinsa, Christian introduced two unique variations: the Pinsetta — a half-size Pinsa Romana, ideal for sharing, tapas, or lighter meals — and Pinsa Smiles, fun sandwich-style creations designed with families, kids’ menus, and catering in mind.
Setting the Standard for Authenticity
While we expect Pinsa to grow in popularity in South Africa, Wilderer is proud to have led the way in bringing authentic Italian tradition to local tables.
Our bases are fermented for 24 hours, using only the highest-quality ingredients, and baked with the same care and respect as in Rome.
Join the Pinsa Movement
As the demand for Pinsa continues to grow, we invite South Africans to taste the difference for themselves.
Whether you’re enjoying it at Pinsa Connection in Woodstock, enjoying it at Wilderer Restaurants in Paarl, or serving it at home with our ready-to-bake bases, we remains committed to authenticity, quality, and innovation.
